RepShare: The Gig Economy for Wholesale Liquor Sales
Drinks Networks
Location
Australia
Industry
FMCG
Environment
Web Platform + Mobile App + Marketplace
Services
Web Development, Mobile App, UI/UX Design, Custom Platform Development
RepShare - Drinks Networks
Powering Australia's Liquor Sales Network
Good Times, People & Culture
Drinks Network is an Australian liquor industry platform that connects emerging and established liquor brands with experienced, on-demand sales representatives — known as "Producers" - across Sydney, Melbourne, and Brisbane. Founded with over 20 years of industry connections, the platform operates like the "Uber of wholesale liquor sales," allowing brands to engage skilled reps on a flexible, part-time basis rather than committing to costly full-time hires.
The Problem Drinks Network Solved
The Australian liquor industry faces a significant structural challenge: every six months, excise tax increases put fresh pressure on brand margins. Building and maintaining a dedicated full-time sales force has become financially unsustainable for small-to-medium emerging brands.
At the same time, major retail categories — craft spirits, pan-Asian liquors, and boutique whisky — were growing rapidly, creating fierce competition for shelf space and on-premise placement.
Brands needed skilled, connected sales professionals urgently, without the overhead of salaries, superannuation, cars, phones, tolls, and parking expenses.
RepShare — a digital marketplace that matches liquor brands with vetted, experienced field reps who manage everything from trade tastings and retail sales blitzes to social media and wholesaler management.
Key Pain Points Faced by Liquor Brands
- Unsustainable Sales Overhead
- Lack of Market Reach
- Slow Go-to-Market Execution
- Product Authenticity & Counterfeiting Risk
- Knowledge Gap in Emerging Categories
- No Scalable Workforce Model
How Drinks Network Built the Answer
RepShare: On-Demand Sales Marketplace
A digital platform that matches emerging liquor brands with experienced "Producers" — seasoned drinks industry professionals who represent multiple brands simultaneously on a flexible, part-time basis
24-Hour Strategy Onboarding
Every new brand goes through a comprehensive 24-hour strategy sprint covering brand discovery, competitive analysis, wholesaler targeting, and a custom sales kit — ensuring meaningful results from day one in market.
Custom Booking & Reporting App
Brands load client site visits and short briefs directly into the RepShare app. Producers follow the schedule, ensure priority venues are serviced, and brands receive full monthly reports on activities and outcomes.
SecuriCode: Anti-Counterfeiting Technology
A proprietary, world-class product authentication scanning system that protects brand integrity at every point in the supply chain — preventing illicit products from diluting premium brand reputations.
Industry Education Platform
Free online courses covering bourbon, whisky, tequila, rice spirits, and rice wine give both Producers and on-premise staff the category knowledge needed to confidently advocate and sell premium brands
Pan-Asian Market Expansion
Specialised go-to-market support for emerging Pan-Asian liquor brands, including bar takeover events and international activations connecting Australian venues with products from Vietnam, China, and Southeast Asia.
Platform Capabilities at a Glance
Three Service Tiers
Kick Starter (5+ hrs, 1 location), Roll Out (10+ hrs, 2 locations), and Take Over (15+ hrs, 3 locations, 2 brands) — with hourly rates from $75–$115/hr.
All-Inclusive Rep Costs
Cars, phones, tolls, and parking are included in all RepShare plans — no hidden employment overhead for brands.
Sales & Wholesaler Management
Producers handle listing products with wholesalers to facilitate orders, managing the full sales cycle from venue outreach to confirmed listings.
Social Media Management
Integrated digital presence support alongside in-field activities — tasting events, sales blitzes, product launches, and promotional events.
WeCare Support System
Ticket-based support combined with scheduled Google Meetings ensures brands receive genuine business-partner engagement, not just transactional service.
SecuriCode: Unfakeable Unique Codes
No two codes are the same — unlike barcodes. The system monitors hack and copy attempts on existing codes, automatically shutting down all counterfeit codes.
Free Education Courses
Online courses for bourbon, whisky, tequila, rice wine, and rice spirits — available to Producers and venue staff at no cost via promo code.
How We Turned the Vision Into a Platform
01
Discover & Define
- Brand & business model audit
- Market & competitor analysis
- Platform architecture planning
- User journey mapping for Brands, Producers & Admin
02
Design & Prototype
- UI/UX wireframing & prototyping
- Marketplace flow design
- Booking system interface
- SecuriCode dashboard design
03
Build & Integrate
- Full platform development
- Custom booking & reporting app
- SecuriCode authentication system
- LMS & payment gateway integration
04
Test & Launch
- QA & user acceptance testing
- Security & authentication testing
- Phased platform rollout
- Ongoing support & maintenance
Built With the Right Tools
The platform was built using a combination of proven open-source technologies and custom proprietary systems — particularly for the SecuriCode authentication engine and the RepShare booking infrastructure.
React 19
TypeScript
Express
PostgreSQL
Vite 7
Tailwind CSS 4
OpenAI
OpenAPI
Outcomes Delivered
The outcomes we achieved and the value delivered to our client.
50%
Conversion rate achieved with new emerging brands in initial RepShare sales campaigns
10K+
Industry professionals in the Drinks Network Producers and connections across Australia
3
Capital cities covered: Sydney, Melbourne, and Brisbane, with a combined venue database in the thousands
A Full Platform for a New Model of Liquor Brand Growth
The Drinks Network platform we built has fundamentally redefined how emerging liquor brands approach market growth in Australia. By creating a genuine gig-economy marketplace for wholesale liquor sales — combining the RepShare booking platform, SecuriCode authentication, and an industry education ecosystem — we gave Drinks Network the full digital infrastructure to deliver its vision at scale.
Just as Uber RideShare revolutionised transportation, RepShare is transforming the way liquor brands approach sales representation. Brands can now access an experienced national sales force for a fraction of traditional employment costs, scale up or down with complete flexibility, and track every site visit and conversion in real time.
SecuriCode adds a layer of brand protection that did not previously exist at this accessibility level — giving producers, consumers, and authorities a reliable tool to combat illicit products across Australia and ASEAN markets.
The result is a platform that delivers measurable commercial value: up to 50% conversion rates with new brands, a 10,000+ professional network, and coverage across three Australian capital cities — all built on technology we designed and developed end to end.
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