BatchLeads – Real Estate Lead Intelligence Platform

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BatchLeads – Real Estate Lead Intelligence Platform

Location

Tempe, Arizona, United States

Industry

Real estate technology (data & lead generation software)

Environment

Cloud-based SaaS platform (web + mobile)

Services

Lead generation, skip tracing, property data, marketing tools, deal analysis

Batchleads - Real Estate Investing Platform for High-Intent Lead Generation

ABOUT A PROJECT

BatchLeads is a cloud-based real estate lead generation and property intelligence platform that helps investors, wholesalers, and agents find high-intent seller leads, analyze deals, and run targeted marketing campaigns from a single dashboard.

BACKGROUND

Real estate investors, wholesalers, and agents often struggle to identify motivated sellers and manage outreach across multiple tools and data providers. BatchLeads was built as an all‑in‑one, data‑driven platform that combines nationwide property records, AI‑driven motivation scoring, and built‑in communication tools so professionals can quickly find high‑quality leads, analyze deals, and contact owners from one place.

Challenges

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    Investors had to juggle multiple tools for data, skip tracing, and outreach, making workflows slow and fragmented.
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    It was difficult to find truly motivated sellers in huge property datasets, leading to many low‑quality or unqualified leads.
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    Managing and following up with leads across spreadsheets and separate CRMs caused missed opportunities and poor tracking.
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    Hidden costs and complex pricing in traditional data/skip‑trace providers made it hard for smaller investors to scale consistently.

Solutions

Unified Property Data and Lead Lists

Unified Property Data and Lead Lists

Gives investors nationwide property data and powerful filters to build hyper‑targeted lead lists in minutes, all inside one platform instead of multiple tools.

AI‑Driven Motivated Seller Detection

AI‑Driven Motivated Seller Detection

Uses AI and motivation scoring to surface owners most likely to sell, helping users focus time and budget on the highest‑value opportunities.

Integrated Skip Tracing and Contact Data

Integrated Skip Tracing and Contact Data

Enriches leads with accurate phone numbers and emails through built‑in skip tracing so users can contact decision‑makers without manual data hunting.

Multi‑Channel Marketing Campaigns

Multi‑Channel Marketing Campaigns

Lets users launch and track SMS, direct mail, and calling campaigns from the same place, turning cold property data into live conversations and deals.

End‑to‑End Lead and Deal Management

End‑to‑End Lead and Deal Management

Combines list management, notes, statuses, and basic CRM functions so investors can track every lead from first contact to closed transaction in one workflow.

Key Features

Lead Generation & Property Search

We built an advanced lead discovery engine that allows users to filter and segment properties using hundreds of data points. Instead of basic listings, the system provides curated, high-quality lead lists that help real estate professionals identify motivated sellers faster. The interface ensures smooth searching, sorting, tagging, and managing property data with accuracy.

Skip Tracing Engine

The platform includes a high-accuracy skip tracing module that identifies updated phone numbers and mailing addresses for property owners. Connected to validated datasets (including USPS-supported vacancy checks), the system automatically updates contact information, removes duplicates, and improves list quality — ensuring users always work with reliable data.

BatchRank-AI (Smart Deal Scoring)

We implemented an AI-powered scoring model that analyzes property characteristics and market behavior to rank homes based on their likelihood of selling. This feature helps users focus on the most promising deals first, improving conversion rates and reducing analysis time.

Driving for Dollars (Physical + Virtual)

The mobile app supports the popular “Driving for Dollars” strategy, allowing users to identify distressed or off-market properties while navigating neighborhoods. In addition to physical drive tracking, the app also supports virtual driving using Street View, enabling users to scout new markets remotely.

Direct Mail Automation

BatchLeads includes a complete direct mail system, allowing users to design templates, automate campaigns, and send targeted mailers without exporting data to other platforms. The workflow connects lead selection, campaign setup, and delivery into a fully automated pipeline — helping users reach prospects at exactly the right time.

Agent Outreach Module

To help investors uncover new opportunities, we built a dedicated outreach engine for discovering, filtering, and communicating with real estate agents. It guides users through best practices, KPIs, and relationship-building workflows that expand their access to off-market deals.

Real Estate AI Chatbot (REIA AI)

The platform includes an intelligent chatbot that assists with:Property analysis,Offer calculations,Repair cost estimation,Strategy recommendations. Users simply type their questions, and the AI delivers instant, actionable insights — helping them make faster, more confident investment decisions.

Our Process

01.

Discover & Target

  • Market Analysis: Identified key investor segments (wholesalers, flippers, agents) and their acquisition strategies across U.S. markets.
  • Lead Criteria Definition: Mapped target property profiles (distressed, vacant, absentee owners, pre‑foreclosure, high equity, etc.) into reusable filter sets and lists.
02.

Design Data & Lead Workflows

  • Search & List Experience: Structured intuitive search, map, and list views so users can go from broad market filters to a saved, highly targeted lead list in a few clicks.
  • Motivation & Scoring Flows: Defined how AI motivation scores, tags, and property insights appear in the UI to help investors quickly spot the most promising sellers.
03.

Build, Enrich & Integrate

  • Data Pipeline & Enrichment: Implemented workflows that continuously refresh property records and enrich them with skip-traced contact details for owners and decision-makers..
  • Platform Integrations: Connected BatchLeads lists, campaigns, and events with external CRMs, dialers, and automation tools through APIs and no‑code integrations.
04.

Launch, Optimize & Scale

  • Campaign Activation: Enabled users to launch SMS, direct mail, and calling campaigns directly from saved lists, with tracking for responses and conversation outcomes.
  • Performance Optimization: Monitored list performance, contact rates, and deal outcomes to refine filters, scoring rules, and campaign templates for better ROI over time.

Technology Stack used for Batchleads

Angular

Angular

Laravel

Laravel

PHP

PHP

MySQL

MySQL

TypeScript

TypeScript

SCSS

SCSS

REST APIs

REST APIs

Queue System

Queue System

Cloud Storage

Cloud Storage

Redux / Context API

Redux / Context API

Native modules

Native modules

AI/ML scoring

AI/ML scoring

Push notifications

Push notifications

Email/SMS gateways

Email/SMS gateways

Result & Impact

The outcomes we achieved and the value delivered to our client.

55%

55%

reduction in time to build targeted lead lists by centralizing property data, filters, and skip tracing in a single platform.

70%

70%

increase in response and contact rates by running integrated SMS, direct mail, and calling campaigns from curated, higher‑quality lead lists.

2.3×

2.3×

more deals identified and evaluated per month as investors use AI‑driven scoring, comps, and ARV tools to focus on the most profitable opportunities.

Conclusion

By centralizing property data, AI‑driven lead intelligence, and multi‑channel outreach in a single platform, BatchLeads enables real estate professionals to move from fragmented, manual prospecting to a predictable, data‑driven deal pipeline. Investors, wholesalers, and agents can consistently find higher‑quality opportunities, contact the right owners faster, and increase revenue without scaling their workload at the same rate.

This project proves how a focused property intelligence platform can turn raw data into actionable insights and measurable ROI for real estate businesses. With more accurate leads, better contact rates, and streamlined workflows, BatchLeads helps serious investors close more deals from fewer records and maximize returns on every marketing dollar spent.

What Our
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Child Psychologist & Researcher

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Clinical Psychologist

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